Lucinda O’Brien is a culture-led strategist specialising in brand, creative & comms.
Approach
With nine years of agency experience spanning Sydney and Los Angeles, she brings culture-led thinking to brand development, social-first campaigns and experiential. Translating the complexity into clarity with work that travels. Select clients: Samsung, Nike, Netflix, Sonos and Levi’s.
With nine years of agency experience spanning Sydney and Los Angeles, she brings culture-led thinking to brand development, social-first campaigns and experiential. Translating the complexity into clarity with work that travels. Select clients: Samsung, Nike, Netflix, Sonos and Levi’s.
Services
- Research + Insights
- Brand Strategy
- Tone of Voice
- Campaign Strategy
- Content Strategy
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